Juan Vitureira

wood, 2019


dimensions: 39.37” x 15.75”

Bosques is a series of wooden landscape models—one that hits home for Vitureira—representing the different places where he has resided throughout his life. 

Each piece was digitally designed, conveying the artist’s harmoniously balanced interpretation of the skyline, vegetation and fauna that characterize these settings. Then, brought to life by laser cutting them onto paraíso and petiribí, wood native to South America, and later pieced together to depict a rather puzzle-esque memory of home.

“A la serie le puse ‘bosques’ porque están inspirados en bosques con montañas, bosques del sur de Argentina (Patagonia) y los Pirineos Catalanes.” —J.V.


Juan Vitureira is an art director, father of a 6-year-old beauty and Boca Juniors fan. He was born in Buenos Aires, Argentina, where he studied creativity at La Escuelita and advertising at La Fundación. He worked in renowned agencies in Argentina, Spain and USA for brands such as Rolling Stone, Mtv, Axe, Budweiser, Snickers and Lay's. He currently works as an art director for Third Ear and when he is not working in advertising he enjoys making music and some visual art explorations.